SEO, PPC & Metrics
With 90% of consumer buying decisions starting on the web, it’s more critical than ever for your target customer to find you.
Search Engine Optimization
Did you know that if your website comes up at the top of the first search engine page, it’s five times as likely to be seen as it would be on the top of Page 2?
It’s important to define the metrics for a campaign’ success upfront. Your objectives and how you plan to measure success is critical. Similar
to traditional media campaigns, reach still matters, but digital offers several new metrics we can employ to determine whether or not a digital campaign is delivering. We spend some time UPFRONT to define the Key Performance Indicators (KPIs) so your road to success is clear.
We don’t wait until the end of the campaign to take a look at the reporting. One of the most important advantages of digital is that we can take the temperature along the way and gauge performance. We check the analytics and the Key PerformanceIndicators (KPIs) we’ve established and look to see if your campaign is meeting your goals. We monitor results by medium, website placement, target audience, clicks, etc. and keep a close eye on progress toward your goals. If things aren’t on target, we can still implement new ways to “optimize” and improve outcomes for success.
High Profile Group’s system of checks and balances regulates the project as well as the process. When we deliver the project, the advantages of our processes are evident. After completion, our work is dissected and an analysis is performed to measure performance and results. Procedures re explored; benefits are identified and enhanced. Finally, client input in survey form allows concerns to be addressed so that future projects and processes are improved.